Why Your Business Needs to Hire an Agency of Expert Social Media Mavens

By James Shupp | January 17, 2025

Introduction: Businesses must adapt and leverage the latest trends to stay relevant and competitive. One such trend that has become indispensable for modern businesses is social media marketing. Social media…

Developing Marketing Personas: Best Practices for 2025

By James Shupp | January 5, 2025

Introduction: In the ever-evolving landscape of marketing, one practice that has proven to be timeless and invaluable is the development of marketing personas. Marketing personas are fictional, yet data-driven representations…

Why Marketing and IT Companies Should Work Together

By James Shupp | August 18, 2024

Introduction: In the fast-paced, ever-evolving landscape of business and technology, collaboration and synergy between different departments and companies have become crucial for success. Two such departments that can greatly benefit…

Should I Purchase that SSL Certificate from My Domain Registrar?

By James Shupp | June 30, 2024

Bob’s Story: Bob, the proud owner of “Bob’s Hotsauce Burger,” (name changed) ventured into the digital realm by purchasing a domain name and crafting his own website with an online…

Are Antivirus Software Companies Blocking Your Website?

By James Shupp | November 22, 2023

Introduction: Over the last several weeks, several companies have reached out to SUURV Marketing after their websites were blocked by their antivirus software. So, we investigated. We were granted access…

Amplify Your Brand Authority in 2024: Key Strategies

By James Shupp | October 7, 2023

Establishing and amplifying your brand authority is crucial for success. As we approach 2024, the competition is fiercer than ever, and Small and Medium-sized Businesses (SMBs) must adapt and employ…

Understanding Generation Z: Capturing the Next Wave of Retail Consumers

By James Shupp | August 2, 2023

Staying attuned to the preferences and behaviors of different consumer segments is crucial for sustained success. One such segment that has been making waves in recent years is Generation Z,…

The Single Most Important Aspect of Digital Marketing

By James Shupp | May 30, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at reaching and engaging audiences in the digital realm. While there are several essential aspects to consider in digital…

Unlocking the Potential of Artificial Intelligence in Marketing: Applications for 2023

By James Shupp | May 17, 2023

Artificial intelligence (AI) has emerged as a transformative technology in the field of marketing, revolutionizing the way businesses connect with their audience and drive growth. As we enter 2023, AI…

Social Media Marketing in 2023: Strategies for Engaging and Retaining Your Audience

By James Shupp | April 21, 2023

Social media has become an integral part of our daily lives, and it continues to shape the way businesses connect with their audience. As we march through 2023, social media…