Business Consulting
Mobile-First is No Longer Optional: Designing for the Thumb-Scroll Generation
Key Takeaways Think about the last time you looked up a service provider while sitting in the back of an Uber, waiting for a flight, or even standing in line for coffee. You didn’t pull out a laptop. You pulled a smartphone out of your pocket. For years, the professional services sector viewed mobile design…
Read MoreFuture-Proofing Your Business: Designing Websites That Grow With You
Key Takeaways In the world of business leadership, we often talk about “five-year plans.” We project revenue, hire for future capacity, and invest in infrastructure that we hope will serve us for the long haul. Yet, when it comes to digital marketing, many firms fall into a cycle of “the three-year scrap.” They build a…
Read MoreStop Renting Your Digital Real Estate: Why You Need to Own Your Website
Key Takeaways Imagine for a moment that you are looking for a new headquarters for your company. You find a beautiful building. It has great curb appeal, the windows are shiny, and the lobby is impressive. But there is a catch: you are not allowed to renovate the interior. You cannot knock down a wall…
Read MoreThe Crucial Role of Marketing in the World of Finance
Key Takeaways Marketing and finance were once viewed as distant disciplines — one focused on numbers, the other on messaging. Today, they are tightly connected. Financial organizations that invest in structured, professional marketing consistently outperform those that rely only on referrals and reputation. The reason is simple: financial decisions are high-trust decisions. Whether the audience…
Read MoreThe Power of Marketing: Fueling Government Initiatives for a Better Tomorrow
Key Takeaways When people hear “marketing,” they often think of commercial advertising and private companies competing for customers. But marketing plays an equally important role in the public sector. Government initiatives — whether tied to health, infrastructure, technology, workforce development, or community programs — depend on effective communication to succeed. A program that isn’t understood…
Read MoreThe Advantages of Using a SWOT Analysis to Refine Your Marketing Strategy
Key Takeaways Many marketing campaigns fail for a simple reason: they are built on assumptions instead of structured analysis. Leaders move forward with tactics — ads, content, redesigns, campaigns — without stepping back to evaluate their true market position first. A SWOT analysis is one of the most practical and underused tools for correcting this…
Read MoreData-Driven Marketing: How to Leverage Analytics for Better Campaign Results
Key Takeaways Marketing used to rely heavily on instinct and experience. While those still matter, today’s most successful campaigns are guided by data. Organizations that use analytics effectively don’t just run campaigns — they continuously refine them. The result is better targeting, higher conversion rates, and stronger return on investment. For business leaders, the opportunity…
Read MoreSUURV Marketing Receives Generative AI Certification
FOR IMMEDIATE RELEASE: June 12, 2025 Contact: James Shupp @ SUURV Marketing Phone: 210-390-4500 SUURV Marketing Achieves Generative AI Certification from Breach Secure Now to Lead Clients in Secure, Strategic AI Adoption San Antonio, Texas – June 12, 2025 – SUURV Marketing, a trusted provider of marketing services, is proud to announce that we are…
Read MoreHow Physicians Can Improve Their Marketing Campaign to Reach More Preferred Patients
Key Takeaways Physicians today operate in a competitive environment where clinical excellence alone is not enough to ensure steady growth. Patients are more informed, more selective, and more digitally driven than ever before. At the same time, insurance models, specialty niches, and concierge or cash-pay structures mean that not every patient is the right fit…
Read MoreI Think I Called Microsoft
When you run a small business, the biggest threats don’t always kick down the door—they often show up looking helpful. This is the true story of how a routine marketing meeting nearly turned into a full-blown security breach—and how a quick response saved the day. The Marketing Meeting That Took a Turn I work on…
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