Business Consulting
Should I Purchase that SSL Certificate from My Domain Registrar?
Bob’s Story: Bob, the proud owner of “Bob’s Hotsauce Burger,” (name changed) ventured into the digital realm by purchasing a domain name and crafting his own website with an online service. Opting for a web host offering a free SSL certificate seemed like a savvy move. However, his inbox soon flooded with emails from his…
Read MoreAre Antivirus Software Companies Blocking Your Website?
Introduction: Over the last several weeks, several companies have reached out to SUURV Marketing after their websites were blocked by their antivirus software. So, we investigated. We were granted access their web servers and their website dashboards. We used our tools to run scans for malware, changes to core files, phishing violations, DNS vulnerabilities and…
Read MoreWhy Your Business Needs to Hire an Agency of Expert Social Media Mavens
Introduction: Businesses must adapt and leverage the latest trends to stay relevant and competitive. One such trend that has become indispensable for modern businesses is social media marketing. Social media platforms have transformed into powerful tools for brand promotion, customer engagement, and overall business growth. To navigate the complex world of social media effectively, many…
Read MoreWho Wins the SEO Race, The Tortoise or the Hare?
The Timeless Story: The fable of the tortoise and the hare is a timeless story with a powerful lesson. It begins with a boastful hare who challenges a slow-moving tortoise to a race. The hare is confident in his speed and ability, so he takes a quick lead, leaving the tortoise far behind. However, the…
Read MoreWhy Marketing and IT Companies Should Work Together
Introduction: In the fast-paced, ever-evolving landscape of business and technology, collaboration and synergy between different departments and companies have become crucial for success. Two such departments that can greatly benefit from working together are marketing and information technology. This synergy is exemplified by “SUURV Marketing” and “SUURV Technologies,” two sister companies that have found the…
Read MoreThe Power of Marketing: Fueling Government Initiatives for a Better Tomorrow
In the rapidly evolving landscape of government and public administration, the importance of marketing cannot be overstated. While it’s common to associate marketing with private sector enterprises, its role in government-related initiatives is equally significant. In this blog post, we’ll delve into the pivotal role marketing plays in advancing government agendas and how it contributes…
Read MoreThe Crucial Role of Marketing in the World of Finance
In the fast-paced world of finance, where numbers, data, and strategy often take center stage, it’s easy to overlook the critical role that marketing plays in the success of financial institutions and professionals. However, in today’s highly competitive landscape, marketing is not just a supplementary activity; it is a powerful tool that can make or…
Read MoreUnderstanding Generation Z: Capturing the Next Wave of Retail Consumers
Staying attuned to the preferences and behaviors of different consumer segments is crucial for sustained success. One such segment that has been making waves in recent years is Generation Z, born between the mid-1990s and early 2000s. As the first true digital natives, Generation Z brings a unique set of characteristics and expectations to the…
Read MoreThe Advantages of Using a SWOT Analysis to Refine Your Marketing Strategy
In today’s ever-evolving business landscape, creating a well-defined marketing strategy is essential for companies to succeed. However, developing a successful strategy requires a deep understanding of both internal and external factors that can impact your business. This is where a SWOT analysis comes in. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a…
Read MoreData-Driven Marketing: How to Leverage Analytics for Better Campaign Results
In the modern age of digital marketing, data has become an invaluable asset for businesses. The ability to collect, analyze, and leverage data allows marketers to make informed decisions, optimize campaigns, and achieve better results. This is where data-driven marketing comes into play. By harnessing the power of analytics, businesses can gain valuable insights about…
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