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Data-Driven Marketing: How to Leverage Analytics for Better Campaign Results

By James Shupp | July 8, 2023 |

scrabble pieces spelling the word data, for data-driven marketing

In the modern age of digital marketing, data has become an invaluable asset for businesses. The ability to collect, analyze, and leverage data allows marketers to make informed decisions, optimize campaigns, and achieve better results. This is where data-driven marketing comes into play. By harnessing the power of analytics, businesses can gain valuable insights about…

Understanding the Rise of Voice Search and Its Impact on Marketing

By James Shupp | March 22, 2023 |

An Image of a woman using voice search on her mobile phone.

Voice search has emerged as a transformative technology, revolutionizing the way people access information and interact with digital devices. With the widespread adoption of voice-activated assistants like Siri, Alexa, and Google Assistant, it is becoming increasingly prevalent. As a result, businesses need to understand the rise of this new reality and its impact on marketing…

Building an Effective Content Marketing Strategy in 2023: A Step-by-Step Guide

By James Shupp | February 3, 2023 |

Image about Content Marketing with each component represented in an interlocking puzzle

Content marketing has become an indispensable component of successful marketing strategies. As we march through 2023, businesses need to develop an effective content marketing strategy to stand out in a crowded digital landscape and engage their target audience. This step-by-step guide will walk you through the process of building a comprehensive content marketing strategy for…