That’s Why SUURV Utilizes Evidence-Based Research for Businesses.

For marketing purposes, we define demographics as statistical data that businesses collect on their clients and customers in order to strategically focus on sales opportunities. Concentrating on reliable data rather than gut feelings and random guessing always yields far greater results in the marketplace. In fact, this disciplined approach is what separates the winners from the losers!

Demographic research is an important aspect of your business marketing strategy, because it will allow you to properly identify segments of your audience based on certain qualities, interests, and desires. Businesses use demographic data to better understand the characteristics of the individuals who buy their goods or services.

Relevant demographic data allows you to nail down who your brand appeals to the most... based on their age, geography, gender, job title, income, and a variety of other factors. This will optimize your marketing budget by enabling your business to allocate more money to reach your most enthusiastic clients.

Obviously, launching a marketing campaign to those who aren't interested is never a good idea! It's just one of the ways that businesses throw away hard-earned money.

Where Does the Data Come From?

Broad Spectrum Research: Government institutions such as the US Bureau of Labor Statistics and the US Census Bureau can provide demographic data to businesses. They usually provide demographic information by state and city. Marketers can also get more specialized demographic data from chambers of commerce in their area or county.

These organizations usually divide data into census tracts or smaller divisions within urban areas. Marketing research firms such as Nielsen, Forrester Research, and The NPD Group are frequently used by corporations looking for demographic data relevant to their industry. These businesses frequently conduct surveys on a regular basis to gather this information.

Narrow Spectrum Research: For marketing firms like SUURV, the ability to target the right person or business decision-maker has improved dramatically over the last two decades. How? Two factors contribute to this reality: First, the rise of the internet and social media, and second, people's willingness to constantly share and update vast amounts of personal information on these platforms.

Companies now have access to demographic data that is very accurate and segmented. Finding the people who are most likely to want your products and services becomes much easier and less expensive as a result. If you are tired of missing the mark with your marketing campaigns, contacting SUURV would be a game-changer for your business.

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