About SUURV Marketing

About SUURV Marketing

Our Blog

Our Blog

Who Wins the SEO Race, The Tortoise or the Hare?

By James Shupp | February 16, 2025 |

The Timeless Story: The fable of the tortoise and the hare is a timeless story with a powerful lesson. It begins with a boastful hare who challenges a slow-moving tortoise to a race. The hare is confident in his speed and ability, so he takes a quick lead, leaving the tortoise far behind. However, the hare becomes complacent and overconfident.…

Why Your Business Needs to Hire an Agency of Expert Social Media Mavens

By James Shupp | January 17, 2025 |

Introduction: Businesses must adapt and leverage the latest trends to stay relevant and competitive. One such trend that has become indispensable for modern businesses is social media marketing. Social media platforms have transformed into powerful tools for brand promotion, customer engagement, and overall business growth. To navigate the complex world of social media effectively, many businesses are turning to specialized…

Developing Marketing Personas: Best Practices for 2025

By James Shupp | January 5, 2025 |

Introduction: In the ever-evolving landscape of marketing, one practice that has proven to be timeless and invaluable is the development of marketing personas. Marketing personas are fictional, yet data-driven representations of your ideal customers. These personas serve as the cornerstone of any successful marketing strategy, allowing businesses to better understand and connect with their target audience. In 2024, as consumer…

Why Marketing and IT Companies Should Work Together

By James Shupp | August 18, 2024 |

Introduction: In the fast-paced, ever-evolving landscape of business and technology, collaboration and synergy between different departments and companies have become crucial for success. Two such departments that can greatly benefit from working together are marketing and information technology. This synergy is exemplified by “SUURV Marketing” and “SUURV Technologies,” two sister companies that have found the secret to delivering outstanding services…

Should I Purchase that SSL Certificate from My Domain Registrar?

By James Shupp | June 30, 2024 |

Bob’s Story: Bob, the proud owner of “Bob’s Hotsauce Burger,” (name changed) ventured into the digital realm by purchasing a domain name and crafting his own website with an online service. Opting for a web host offering a free SSL certificate seemed like a savvy move. However, his inbox soon flooded with emails from his domain registrar urging him to…

Are Antivirus Software Companies Blocking Your Website?

By James Shupp | November 22, 2023 |

Introduction: Over the last several weeks, several companies have reached out to SUURV Marketing after their websites were blocked by their antivirus software. So, we investigated. We were granted access their web servers and their website dashboards. We used our tools to run scans for malware, changes to core files, phishing violations, DNS vulnerabilities and more. In each case, the…

Amplify Your Brand Authority in 2024: Key Strategies

By James Shupp | October 7, 2023 |

Establishing and amplifying your brand authority is crucial for success. As we approach 2024, the competition is fiercer than ever, and Small and Medium-sized Businesses (SMBs) must adapt and employ effective strategies to stand out in the crowded marketplace. SUURV Marketing, a full-service marketing agency, is here to guide you through some key strategies that can help you amplify your…

Understanding Generation Z: Capturing the Next Wave of Retail Consumers

By James Shupp | August 2, 2023 |

Staying attuned to the preferences and behaviors of different consumer segments is crucial for sustained success. One such segment that has been making waves in recent years is Generation Z, born between the mid-1990s and early 2000s. As the first true digital natives, Generation Z brings a unique set of characteristics and expectations to the retail table. In this article,…

The Single Most Important Aspect of Digital Marketing

By James Shupp | May 30, 2023 |

Digital marketing encompasses a wide range of strategies and tactics aimed at reaching and engaging audiences in the digital realm. While there are several essential aspects to consider in digital marketing, there is one element that stands out above the rest. In this blog post, we will explore the top five honorable mentions that contribute to digital marketing success. These…

Unlocking the Potential of Artificial Intelligence in Marketing: Applications for 2023

By James Shupp | May 17, 2023 |

Artificial intelligence (AI) has emerged as a transformative technology in the field of marketing, revolutionizing the way businesses connect with their audience and drive growth. As we enter 2023, AI continues to evolve, presenting new opportunities for marketers to unlock its potential. From data analysis and customer segmentation to personalization and predictive modeling, AI-powered solutions are reshaping marketing strategies. In…