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Posts Tagged ‘generation z’

Understanding Generation Z: Capturing the Next Wave of Retail Consumers

By James Shupp | August 2, 2023 | 0
A diverse group of Generation Z standing against a wall using digital technology

Staying attuned to the preferences and behaviors of different consumer segments is crucial for sustained success. One such segment that has been making waves in recent years is Generation Z, born between the mid-1990s and early 2000s. As the first true digital natives, Generation Z brings a unique set of characteristics and expectations to the…

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