The Advantages of Using a SWOT Analysis to Refine Your Marketing Strategy

An image featuring a word river graphical presentation of a SWOT analysis

Key Takeaways Many marketing campaigns fail for a simple reason: they are built on assumptions instead of structured analysis. Leaders move forward with tactics — ads, content, redesigns, campaigns — without stepping back to evaluate their true market position first. A SWOT analysis is one of the most practical and underused tools for correcting this…

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